WebNet worth: >$2 billion [1] Website. bluproducts .com. BLU Products (stylized as BLÜ) is an American company, headquartered in Miami. The name BLU stands for Bold Like Us. BLU rebrands low-cost mobile phones manufactured by Chinese ODMs such as Koobee, [2] QiKU, [3] Gionee, Doogee and Tinno Mobile .